1) Ruler: You helps you measure specific items. For example my dad bought new chair and he used that ruler to measure the area where he wanted to place the chair.
2) Stapler: Stapling papers together. I use it every time I have a paper due with more then one page.
3) Pencil: Use it at school everyday
4) Pen: Use it at home or WR Community Theater everyday.
This piece is fun and has a very familiar character and logo to kids of all ages and most adults. The piece also gives a little few facts about what is at this McDonald's location and how far it is from this specific point.
This billboard captures my attention every time I pass it because I have seen since I was a very young kid (age 3) and I loved McDonald's.
Yes, It reached me has a consumer because after seeing that billboard when I was young I asked my parents if we could go to McDonald's and when I got older and I could drive myself. when I was hungry.
This direct piece caught my attention right away because I
need a new hair cut every month and there is a deal on the postcard on how your
hair cut can be cheaper.
Yes, it reached as a consumer for about the same reason. I
need haircuts and it costs money that I always don't have and I look for it to
be cheaper.
This weekend I watched ABC family on Saturday night. They were showing the movie “The Princess and the Frog". The times they would show commercials the first and last commercial had to do with an advertisement involving ABC Family or a movie, TV show, or Marathon event that was premiereing on the ABC Family channel. Most of another advertisements involved snacks, everyday use products, movies on DVD or theaters, and Halloween commercials for candy or costumes. Each commercial break lasted about 4 to 5 minutes and each commercial was 30 seconds to a minute long. The advertisements were all family friendly, funny, or just plain normal story lines. Movies and TV show advertisements were entertaining. Most commercials were the same as a major network channel except the one’s that talked about ABC Family.
Sexual appeals in advertising have "redeeming value" because it shows that sexual appeals can very effective when sexuality relates to the product. Sexual appealsalso don't have "redeeming value" because it can distract audiences from the main message and severely demean the advertiser in the consumer's eyes.
The responsibility the advertiser has for any effect on indirect targets is examining case - by - case basis, at what point sexual appeals become unethical and therefore counterproductive.
Unfortunately, this debate over sex in advertising may actually be feuling advertisers' desire to continue using blatant sex appeals.
External Influences on Consumer Behavior
Culture
Subculture
Social Class
Reference Groups
Situational Determinants
Culture
The complexity of learned meanings, values, norms, and customs shared by members of a society.
Subcultures
Smaller groups within a culture that possess similar beliefs, values, norms, and patterns of behavior that differentiate them from the larger cultural mainstream.
Social Class
Upper Class
Middle Class
Lower Class
Relatively homogeneous divisions of society into which people are grouped based on similar lifestyles, values, norms, interests, and behaviors.
Reference Group
A group whose perspectives, values, or behavior is used by an individual as the basis for his or her judgments, opinions, and actions.
Situational Determinants
Influences originating from the specific situation in which consumers are to use the product or brand.
