Sexual appeals in advertising have "redeeming value" because it shows that sexual appeals can very effective when sexuality relates to the product. Sexual appealsalso don't have "redeeming value" because it can distract audiences from the main message and severely demean the advertiser in the consumer's eyes.
The responsibility the advertiser has for any effect on indirect targets is examining case - by - case basis, at what point sexual appeals become unethical and therefore counterproductive.
Unfortunately, this debate over sex in advertising may actually be feuling advertisers' desire to continue using blatant sex appeals.
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