This piece is fun and has a very familiar character and logo to kids of all ages and most adults. The piece also gives a little few facts about what is at this McDonald's location and how far it is from this specific point.
This billboard captures my attention every time I pass it because I have seen since I was a very young kid (age 3) and I loved McDonald's.
Yes, It reached me has a consumer because after seeing that billboard when I was young I asked my parents if we could go to McDonald's and when I got older and I could drive myself. when I was hungry.
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